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EDITORIALS

From Snippets to Sensations: Top 5 Viral Teasers That Became Hit Songs

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BV MUSIC

Mar 12, 2025

In today's digital age, artists are increasingly leveraging social media platforms to tease upcoming tracks, creating buzz and anticipation akin to movie trailers. These snippets often go viral, setting the stage for chart-topping hits. Here's a look at five viral teasers that transformed into successful songs:

5. "Omo to Sexy" by Blnde became a social media sensation when a brief teaser sparked a viral challenge. With over 122,000 TikTok videos featuring the snippet, fans worldwide couldn't resist joining the trend. The song's catchy rhythm and engaging beat made it an instant favorite, propelling it to mainstream success upon release.

4. "Laho" by Shallipopi: Earlier this year, Shallipopi teased his single "Laho," which quickly became an anthem across social media platforms. The teaser's infectious energy resonated with audiences, leading to high anticipation. Upon its official release, "Laho" dominated streaming platforms, becoming one of the most-streamed songs across all digital service providers.

3. "Lord I'm Amazed" by Black Sherif: In November last year, Black Sherif shared a one-minute snippet of "Lord I'm Amazed," the leading single from his upcoming album 'Iron Boy.' The teaser captivated fans, and during his performance at Zaama Disco, the crowd enthusiastically sang along, even though the full song hadn't been released yet. Upon its release this year, the track soared to become one of the top Ghanaian releases, debuting at number 10 on the official UK Afrobeats charts.

2. "Shake It to the Max" by Moliy: In October 2024, Moliy teased "Shake It to the Max" alongside a catchy dance challenge, igniting a viral sensation not just in Ghana but across the continent. The teaser inspired over 235,000 videos under the sound on TikTok. The song's official release in December garnered millions of streams and debuted at number 20 on the official UK Afrobeats charts. Its popularity extended to the Caribbean, leading to an official remix featuring Jamaican artists Shenseea and Skillibeng. The remix continues to chart on the Billboard US Afrobeats charts.

1. "Baby (Is It a Crime)" by Rema stands out as the song of the summer. In November of the previous year, Rema teased the track, which samples Sade Adu's "Is It a Crime," causing a frenzy among fans. The teaser amassed over 25 million views on Twitter, with fans eagerly pleading for its release. Upon its official release on February 7, 2025, the song received widespread acclaim and has been on heavy rotation globally. Many agree it's the definitive song of the summer and currently charting number 4 on the Billboard US Afrobeats chart.

These instances highlight the power of strategic social media teasers in the music industry, effectively building anticipation and contributing to a track's eventual success.